Last week, I decided to step down as CEO of Yoast. I am not leaving Yoast (and I am not leaving Joost either), I just don’t want to be the captain of the ship anymore. I am honored and proud to have led the company for the past years. But I am also excited to …
Tag Archives: Yoast
Yoast joins Newfold Digital!
Today, we announced the news that Yoast is joining Newfold Digital. Wow! The news is finally out! I am so very excited for this next step in the Yoast rollercoaster. In this blog post, I share some of my personal thoughts and considerations on why we decided to join Newfold Digital. Growing a business is …
16 reasons why I love Joost de Valk
This week, we had our 16.0 release of Yoast SEO! To celebrate, I wrote a post in which I described 16 reasons why to love Yoast SEO. While writing that post, I told Thijs de Valk about what I was writing. Thijs misunderstood and thought I was writing a post on 16 reasons why to …
Block editor: woohoo!!!
Only 6 months ago, one of my biggest concerns was the acceptance rate of the block editor. This COVID-19 thing got me worried about so many other things, that I almost forgot about the block editor. Last week though, we released our block editor training. This is a free course, specifically designed for people who …
Challenge accepted: switching to remote-working because of COVID-19
Although a large part of the WordPress community is used to working remotely, we -at Yoast- never really believed in remote working. We’re weird, we know. Actually, we are strong believers in working from our office. In our experience, the best ideas are the ones that accidentally occur when you meet a random colleague at …
Continue reading “Challenge accepted: switching to remote-working because of COVID-19”
Block editor for the win!
Last week after his State of the Word presentation I asked Matt a question: ‘So, we, at Yoast are really into Gutenberg and we’re adding a lot of Gutenblocks into Yoast SEO. But, our research shows that half of our customers are not using Gutenberg yet. So, that is hard…. Because we have to maintain …
Why your name should be your job title
I detest boxes. I hate job titles and job descriptions. For a long time, I didn’t even want our employees to have a job title. I just wanted them to use their names. Erwin, Mijke, Louise, Taco. That was all the job title we needed. But my colleagues didn’t like putting down Louise or Erwin …
Company culture: be good to your employees
As companies grow, staff policy grows, rules emerge. When Yoast was just a small company, we did not have any rules. Our thoughts about HR only contained one sentence: if you are good to your employees, they’ll be good to you. Nowadays, we have a proper HR-department, we do a yearly staff survey and we …
Continue reading “Company culture: be good to your employees”
Company Culture: knowing your colleagues
Yoast started out as a hobby. When we first began our company, we were really keen on making work at Yoast fun. Yoast was a group of friends, a family even. At the same time, or maybe even because of that, we worked really hard. And that hard work paid off! As Yoast started to …
Empower women project at Yoast
I am a feminist. I totally believe in equality between men and women. Raise my children that way too. And still, at Yoast we have more men than women in our management team. As of last week, with me becoming the CEO, we do have a woman at the very top :-). However, in our …