Yoast’s daily ‘working from home’ vlogs

I wrote this post while being the CEO of Yoast during the Covid-19 pandemic. Ever since we started working from home, I produce a daily vlog for all of our Yoast employees. I thought it was a nice idea to keep my colleagues close. In every episode of my vlog, I tell them what is …

Challenge accepted: switching to remote-working because of COVID-19

I wrote this post while working at Yoast, I was the CEO back then, during the Covid-19 pandemic. Although a large part of the WordPress community is used to working remotely, we -at Yoast- never really believed in remote working. We’re weird, we know. Actually, we are strong believers in working from our office. In …

Why your name should be your job title

I wrote this blogpost, while working at Yoast. I still feel the same about pretty much everything I wrote her though? I detest boxes. I hate job titles and job descriptions. For a long time, I didn’t even want our employees to have a job title. I just wanted them to use their names. Erwin, …

Company culture: be good to your employees

I wrote this post while being the CEO of Yoast. I still strongly believe in the premise of this story. As companies grow, staff policy grows, rules emerge. When Yoast was just a small company, we did not have any rules. Our thoughts about HR only contained one sentence: if you are good to your …

Company Culture: knowing your colleagues

Yoast started out as a hobby. When we first began our company, we were really keen on making work at Yoast fun. Yoast was a group of friends, a family even. At the same time, or maybe even because of that, we worked really hard. And that hard work paid off! As Yoast started to …