Last week, I decided to step down as CEO of Yoast. I am not leaving Yoast (and I am not leaving Joost either), I just don’t want to be the captain of the ship anymore. I am honored and proud to have led the company for the past years. But I am also excited to …
Tag Archives: CEO
Yoast joins Newfold Digital!
Today, we announced the news that Yoast is joining Newfold Digital. Wow! The news is finally out! I am so very excited for this next step in the Yoast rollercoaster. In this post, I share some of my personal thoughts and considerations on why we decided to join Newfold Digital. Growing a business is both …
Challenge accepted: switching to remote-working because of COVID-19
I wrote this post while working at Yoast, I was the CEO back then, during the Covid-19 pandemic. Although a large part of the WordPress community is used to working remotely, we -at Yoast- never really believed in remote working. We’re weird, we know. Actually, we are strong believers in working from our office. In …
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Block editor for the win!
I wrote this post, when working at Yoast and visiting WCUS. It was written about a year after the initial launch of Gutenberg. Last week after his State of the Word presentation I asked Matt a question: ‘So, we, at Yoast are really into Gutenberg and we’re adding a lot of Gutenblocks into Yoast SEO. …
Company Culture: knowing your colleagues
Yoast started out as a hobby. When we first began our company, we were really keen on making work at Yoast fun. Yoast was a group of friends, a family even. At the same time, or maybe even because of that, we worked really hard. And that hard work paid off! As Yoast started to …
Empowerwoment project at Yoast
I am a feminist. I totally believe in equality between men and women. Raise my children that way too. And still, at Yoast we have more men than women in our management team. As of last week, with me becoming the CEO, we do have a woman at the very top :-). However, in our …
I am the new CEO of Yoast!
I wrote this post when I became the CEO of Yoast. In 2021, we sold Yoast to Newfold Digital and in 2023, I left Yoast. I am currently an investor and a marketeer at Emilia Capital. With Emilia Capital, we invest in companies in the tech space (and also a bit beyond that). We’re also …