Last week, I decided to step down as CEO of Yoast. I am not leaving Yoast (and I am not leaving Joost either), I just don’t want to be the captain of the ship anymore. I am honored and proud to have led the company for the past years. But I am also excited to …
Tag Archives: CEO
Yoast joins Newfold Digital!
Today, we announced the news that Yoast is joining Newfold Digital. Wow! The news is finally out! I am so very excited for this next step in the Yoast rollercoaster. In this blog post, I share some of my personal thoughts and considerations on why we decided to join Newfold Digital. Growing a business is …
Challenge accepted: switching to remote-working because of COVID-19
Although a large part of the WordPress community is used to working remotely, we -at Yoast- never really believed in remote working. We’re weird, we know. Actually, we are strong believers in working from our office. In our experience, the best ideas are the ones that accidentally occur when you meet a random colleague at …
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Block editor for the win!
Last week after his State of the Word presentation I asked Matt a question: ‘So, we, at Yoast are really into Gutenberg and we’re adding a lot of Gutenblocks into Yoast SEO. But, our research shows that half of our customers are not using Gutenberg yet. So, that is hard…. Because we have to maintain …
Company Culture: knowing your colleagues
Yoast started out as a hobby. When we first began our company, we were really keen on making work at Yoast fun. Yoast was a group of friends, a family even. At the same time, or maybe even because of that, we worked really hard. And that hard work paid off! As Yoast started to …
Empower women project at Yoast
I am a feminist. I totally believe in equality between men and women. Raise my children that way too. And still, at Yoast we have more men than women in our management team. As of last week, with me becoming the CEO, we do have a woman at the very top :-). However, in our …
I am the new CEO of Yoast!
I am the new CEO of Yoast! Wow. That’s so very awesome. I am really proud to take the lead in this amazing company. For some time now, we have been running Yoast with a team of four partners. Besides myself, we have Omar Reiss, our CTO, an unbelievably smart visionary. Michiel Heijmans, our COO, …