Yoast’s daily ‘working from home’ vlogs

Ever since we started working from home, I produce a daily vlog for all of our Yoast employees. I thought it was a nice idea to keep my colleagues close. In every episode of my vlog, I tell them what is going on in the company. And, I share videos of colleagues showing their working …

Challenge accepted: switching to remote-working because of COVID-19

Although a large part of the WordPress community is used to working remotely, we -at Yoast- never really believed in remote working. We’re weird, we know. Actually, we are strong believers in working from our office. In our experience, the best ideas are the ones that accidentally occur when you meet a random colleague at …

Why your name should be your job title

I detest boxes. I hate job titles and job descriptions. For a long time, I didn’t even want our employees to have a job title. I just wanted them to use their names. Erwin, Mijke, Louise, Taco. That was all the job title we needed. But my colleagues didn’t like putting down Louise or Erwin …

Company culture: be good to your employees

As companies grow, staff policy grows, rules emerge. When Yoast was just a small company, we did not have any rules. Our thoughts about HR only contained one sentence: if you are good to your employees, they’ll be good to you. Nowadays, we have a proper HR-department, we do a yearly staff survey and we …

Company Culture: knowing your colleagues

Yoast started out as a hobby. When we first began our company, we were really keen on making work at Yoast fun. Yoast was a group of friends, a family even. At the same time, or maybe even because of that, we worked really hard. And that hard work paid off! As Yoast started to …