Hyperfocusing on Procrastination

In about two weeks, I’ll be speaking at WordCamp Europe about procrastination. My talk is focused on how to overcome procrastination in website maintenance tasks. Because let’s face it: website maintenance is tedious. At the same time, website maintenance is very important. I hope you’ll all join me for my talk in Torino. Next to …

Yoast joins Newfold Digital!

Today, we announced the news that Yoast is joining Newfold Digital. Wow! The news is finally out! I am so very excited for this next step in the Yoast rollercoaster. In this blog post, I share some of my personal thoughts and considerations on why we decided to join Newfold Digital.  Growing a business is …

A new era of Yoast: a new board

Our company celebrated its tenth anniversary in this crazy Covid year. It has been a wonderful experience: growing a company, employing 120+ people, making a product that 12 million people are using. However, growth also means change. Yoast is not the same company as it was 10 years ago. With 12 million users, you’ll need …

Block editor: woohoo!!!

Only 6 months ago, one of my biggest concerns was the acceptance rate of the block editor. This COVID-19 thing got me worried about so many other things, that I almost forgot about the block editor. Last week though, we released our block editor training. This is a free course, specifically designed for people who …

Block editor for the win!

Last week after his State of the Word presentation I asked Matt a question: ‘So, we, at Yoast are really into Gutenberg and we’re adding a lot of Gutenblocks into Yoast SEO. But, our research shows that half of our customers are not using Gutenberg yet. So, that is hard…. Because we have to maintain …

Gutenbrain – Gutenberg never was so easy

Last week, I was asked to test a new revolutionary product called the GutenBrain. The London-based WordPress agency 93digital developed a ground-breaking headset that uses a BCI (brain computer interface) and artificial intelligence to control blocks and content within the Gutenberg editor, simply by thinking about it. In this blogpost, I’ll tell you my experiences …